Sometimes, sifting through the think-pieces, reviews and white papers about the latest and greatest tech can feel like running through a gauntlet of opinions intermixed with facts. What tech should I adopt? What discussions should I follow? How can I sort out the helpful from the hype? A good lesson to keep in mind about technology development and adoption is that what is popular does not mean it will be good—for your company, your brand or your customer experience.

On the other hand, Sobel notes that while technology is bringing about many positive changes, the ethical repercussions of technological advancements are not getting equal attention, and that is a big problem.

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